{"id":519,"date":"2021-10-14T11:19:39","date_gmt":"2021-10-14T08:19:39","guid":{"rendered":"https:\/\/www.acwistanbul.com\/blog2\/?p=519"},"modified":"2021-10-22T11:52:02","modified_gmt":"2021-10-22T08:52:02","slug":"sosyal-medya-yonetimi-neden-onemli","status":"publish","type":"post","link":"https:\/\/www.acwistanbul.com\/blog\/sosyal-medya-yonetimi-neden-onemli\/","title":{"rendered":"Sosyal Medya Y\u00f6netimi Neden \u00d6nemli?"},"content":{"rendered":"\n<p>Teknoloji \u00e7a\u011f\u0131 olarak adland\u0131rd\u0131\u011f\u0131m\u0131z bu d\u00f6nemlerde, sosyal medyaya olan talep ve sosyal medya applerinin kullan\u0131m\u0131 g\u00fcnden g\u00fcne artmaktad\u0131r. Peki g\u00fcn\u00fcm\u00fcz\u00fcn olmazsa olmaz\u0131 haline gelen <strong>sosyal medya y\u00f6netimi nedir?<\/strong><\/p>\n\n\n\n<p>Sosyal medya y\u00f6netimini; mevcut sayfa veya hesaplar\u0131n d\u00fczenli bir \u015fekilde y\u00f6netilmesi, markalar\u0131n tan\u0131t\u0131m\u0131 ve y\u00f6netimi, her t\u00fcrl\u00fc olumsuz duruma kar\u015f\u0131 ne t\u00fcr y\u00f6ntemlerin kullan\u0131lmas\u0131 gerekti\u011fi gibi b\u00fct\u00fcn durumlara verilen genel bir ad olarak tan\u0131mlayabiliriz. Hayat\u0131m\u0131z\u0131n merkezinde yer alan <strong>instagram, twitter, facebook, youtube<\/strong> gibi <strong>sosyal medya uygulamalar\u0131<\/strong>n\u0131n y\u00f6netimi de son derece \u00f6nemlidir. Dijital pazarlaman\u0131n her alana hakim oldu\u011fu ve ya\u015fam\u0131n sosyal medya \u00fczerinden d\u00f6nd\u00fc\u011f\u00fc bu \u00e7a\u011fda sosyal medya y\u00f6netimi \u00f6nemsenmesi gereken bir konudur.<\/p>\n\n\n\n<p>E ticaretin zirve yapt\u0131\u011f\u0131 bir d\u00f6nemde <strong>sosyal medya y\u00f6netimi<\/strong>ni en do\u011fru \u015fekilde uygulamak gerekir. Hemen hemen herkes taraf\u0131ndan kullan\u0131lan sosyal medya platformlar\u0131, zamanla daha \u00e7ok reklam i\u00e7in tercih edilir hale geldi. Kula\u011fa son derece basit gelen sosyal medya y\u00f6netiminin asl\u0131nda p\u00fcf noktalar\u0131 ve dikkat edilmesi gereken ayr\u0131nt\u0131lar\u0131 vard\u0131r.<\/p>\n\n\n\n<p><strong>\u0130\u015fte Sosyal Medya Y\u00f6netiminde Dikkat Edilmesi Gereken \u00d6nemli \u0130pu\u00e7lar\u0131&#8230;<\/strong><\/p>\n\n\n\n<p>Sosyal medya y\u00f6netimi \u00f6ncesinde bak\u0131lmas\u0131 gereken ilk\u00f6l\u00e7\u00fct<strong> hedef kitledir. <\/strong>Sayfan\u0131z\u0131n veya hesab\u0131n\u0131z\u0131n hedef kitlesinde; ya\u015f, cinsiyet, ilgi alanlar\u0131 gibi farkl\u0131 \u00f6l\u00e7\u00fctleri belirleyip kitlenize g\u00f6re payla\u015f\u0131mlar ger\u00e7ekle\u015ftirdi\u011finiz takdirde hesab\u0131n\u0131z\u0131n veya \u00fcr\u00fcnlerinizin daha \u00e7ok ki\u015fiye ula\u015fmas\u0131n\u0131 sa\u011flayabilirsiniz. Hedef kitleyi belirlemek sosyal medya y\u00f6netiminin en \u00f6nemli basamaklar\u0131ndan biridir.<\/p>\n\n\n\n<p>Sosyal medya y\u00f6netiminde dikkat edilmesi gereken bir di\u011fer kriter ise <strong>rakip analizi<\/strong>dir. Sekt\u00f6rde geri kalmamak ad\u0131na yapman\u0131z gereken rakip analizi, sizin i\u00e7in yol g\u00f6sterici niteli\u011finde olup rakiplerinizden \u00e7ok daha farkl\u0131 \u00e7al\u0131\u015fmalar ortaya \u00e7\u0131karman\u0131za yard\u0131mc\u0131 olur.<\/p>\n\n\n\n<p><strong>\u0130\u00e7erikleri y\u00f6netme ve reklam kullanma <\/strong>kriterleri ise sosyal medya platformlar\u0131nda \u00f6ne \u00e7\u0131kmak i\u00e7in s\u0131kl\u0131kla tercih edilir. Rakiplerinize fark atmak ve yeni m\u00fc\u015fteriler kazanmak i\u00e7in bu kriterlere fazlas\u0131yla dikkat etmek gerekir.<\/p>\n\n\n\n<p>Sosyal medya y\u00f6netimi profesyonellik gerektiren bir i\u015ftir. Sosyal medyay\u0131 sadece g\u00f6nderi payla\u015f\u0131m\u0131 ya da gelen mesajlara cevap verme yeri olarak g\u00f6rmek son derece yanl\u0131\u015ft\u0131r.<\/p>\n\n\n\n<p>Sosyal medya y\u00f6netiminde ba\u015far\u0131s\u0131z sonu\u00e7larla kar\u015f\u0131la\u015fmamak ad\u0131na profesyonel bir destek almak \u00f6nemlidir. Birreklam ajans\u0131veya<strong> sosyal medya uzman\u0131<\/strong> taraf\u0131ndan d\u00fczenli bir \u015fekilde y\u00f6netilmesi gereken hesaplarda etkili bir y\u00f6netim ger\u00e7ekle\u015ftirildi\u011fi takdirde &nbsp;sayfan\u0131z\u0131n etkile\u015fimi artar ve geni\u015f kitlelere ula\u015fman\u0131z \u00e7ok daha kolay bir hal al\u0131r.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Teknoloji \u00e7a\u011f\u0131 olarak adland\u0131rd\u0131\u011f\u0131m\u0131z bu d\u00f6nemlerde, sosyal medyaya olan talep ve sosyal medya applerinin kullan\u0131m\u0131 g\u00fcnden g\u00fcne artmaktad\u0131r. Peki g\u00fcn\u00fcm\u00fcz\u00fcn olmazsa olmaz\u0131 haline gelen sosyal medya y\u00f6netimi nedir? Sosyal medya y\u00f6netimini; mevcut sayfa veya hesaplar\u0131n d\u00fczenli bir \u015fekilde y\u00f6netilmesi, markalar\u0131n tan\u0131t\u0131m\u0131 ve y\u00f6netimi, her t\u00fcrl\u00fc olumsuz duruma kar\u015f\u0131 ne t\u00fcr y\u00f6ntemlerin kullan\u0131lmas\u0131 gerekti\u011fi gibi b\u00fct\u00fcn [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":540,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[63,102,97,16,100,101,17,98,99],"class_list":["post-519","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sosyal-medya","tag-facebook","tag-icerikleri-yonetme-ve-reklam-kullanma","tag-instagram","tag-sosyal-medya-neden-onemlidir","tag-sosyal-medya-uygulamalari","tag-sosyal-medya-yonetimi-nedir","tag-sosyal-medyanin-onemi","tag-twitter","tag-youtube"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sosyal Medya Y\u00f6netimi Neden \u00d6nemli? - Bu Blog, ACW \u0130STANBUL REKLAM AJANSI Resmi Yay\u0131n Organ\u0131d\u0131r.<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.acwistanbul.com\/blog\/sosyal-medya-yonetimi-neden-onemli\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sosyal Medya Y\u00f6netimi Neden \u00d6nemli? - Bu Blog, ACW \u0130STANBUL REKLAM AJANSI Resmi Yay\u0131n Organ\u0131d\u0131r.\" \/>\n<meta property=\"og:description\" content=\"Teknoloji \u00e7a\u011f\u0131 olarak adland\u0131rd\u0131\u011f\u0131m\u0131z bu d\u00f6nemlerde, sosyal medyaya olan talep ve sosyal medya applerinin kullan\u0131m\u0131 g\u00fcnden g\u00fcne artmaktad\u0131r. Peki g\u00fcn\u00fcm\u00fcz\u00fcn olmazsa olmaz\u0131 haline gelen sosyal medya y\u00f6netimi nedir? Sosyal medya y\u00f6netimini; mevcut sayfa veya hesaplar\u0131n d\u00fczenli bir \u015fekilde y\u00f6netilmesi, markalar\u0131n tan\u0131t\u0131m\u0131 ve y\u00f6netimi, her t\u00fcrl\u00fc olumsuz duruma kar\u015f\u0131 ne t\u00fcr y\u00f6ntemlerin kullan\u0131lmas\u0131 gerekti\u011fi gibi b\u00fct\u00fcn [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.acwistanbul.com\/blog\/sosyal-medya-yonetimi-neden-onemli\/\" \/>\n<meta property=\"og:site_name\" content=\"Bu Blog, ACW \u0130STANBUL REKLAM AJANSI Resmi Yay\u0131n Organ\u0131d\u0131r.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/acw.istanbul.reklam\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-14T08:19:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-10-22T08:52:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.acwistanbul.com\/blog\/wp-content\/uploads\/2021\/10\/Sosyal-medya-yonetimi-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"720\" \/>\n\t<meta property=\"og:image:height\" content=\"480\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Esra Asl\u0131\u015fen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@acwistanbul\" \/>\n<meta name=\"twitter:site\" content=\"@acwistanbul\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Esra Asl\u0131\u015fen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.acwistanbul.com\/blog\/sosyal-medya-yonetimi-neden-onemli\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.acwistanbul.com\/blog\/sosyal-medya-yonetimi-neden-onemli\/\"},\"author\":{\"name\":\"Esra Asl\u0131\u015fen\",\"@id\":\"https:\/\/www.acwistanbul.com\/blog\/#\/schema\/person\/207cf399aa514089dc836c8803e99a4d\"},\"headline\":\"Sosyal Medya Y\u00f6netimi Neden \u00d6nemli?\",\"datePublished\":\"2021-10-14T08:19:39+00:00\",\"dateModified\":\"2021-10-22T08:52:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.acwistanbul.com\/blog\/sosyal-medya-yonetimi-neden-onemli\/\"},\"wordCount\":470,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.acwistanbul.com\/blog\/#organization\"},\"keywords\":[\"facebook\",\"\u0130\u00e7erikleri y\u00f6netme ve reklam kullanma\",\"instagram\",\"sosyal medya neden \u00f6nemlidir\",\"sosyal medya uygulamalar\u0131\",\"sosyal medya y\u00f6netimi nedir?\",\"sosyal medyan\u0131n \u00f6nemi\",\"twitter\",\"youtube\"],\"articleSection\":[\"Sosyal Medya\"],\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.acwistanbul.com\/blog\/sosyal-medya-yonetimi-neden-onemli\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.acwistanbul.com\/blog\/sosyal-medya-yonetimi-neden-onemli\/\",\"url\":\"https:\/\/www.acwistanbul.com\/blog\/sosyal-medya-yonetimi-neden-onemli\/\",\"name\":\"Sosyal Medya Y\u00f6netimi Neden \u00d6nemli? 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