{"id":419,"date":"2021-03-09T18:15:22","date_gmt":"2021-03-09T15:15:22","guid":{"rendered":"https:\/\/www.acwistanbul.com\/blog\/?p=419"},"modified":"2021-03-09T18:15:22","modified_gmt":"2021-03-09T15:15:22","slug":"benchmarking-kiyaslama-nedir","status":"publish","type":"post","link":"https:\/\/www.acwistanbul.com\/blog\/benchmarking-kiyaslama-nedir\/","title":{"rendered":"Benchmarking (K\u0131yaslama) Nedir?"},"content":{"rendered":"

K\u0131yaslama <\/strong>olarak da bilinen Benchmarking <\/strong>y\u00f6ntemi, \u00f6zellikle de g\u00fcn\u00fcm\u00fczde olduk\u00e7a pop\u00fcler bir kavram haline geldi. Biz de Acw \u0130stanbul Reklam Ajans\u0131<\/a> olarak, bug\u00fcnk\u00fc yaz\u0131m\u0131zda Benchmarking (k\u0131yaslama) y\u00f6ntemini mercek alt\u0131na al\u0131yoruz. Benchmarking, yeni ve k\u00f6kl\u00fc pek \u00e7ok \u015firketin, \u00e7al\u0131\u015fma prensiplerini olu\u015fturmak ve takip edebilmek ad\u0131na faydaland\u0131\u011f\u0131 bir y\u00f6ntemdir. Daha k\u0131sa \u015fekilde tan\u0131mlayacak olursak, ki\u015filer veya i\u015fletmeler i\u00e7in \u00f6rnek al\u0131nacak referans noktas\u0131n\u0131n belirlenmesidir. Genel olarak bir \u015firketin rekabet g\u00fcc\u00fcn\u00fc art\u0131rma hedefiyle kulland\u0131\u011f\u0131 k\u0131yaslama y\u00f6nteminin as\u0131l amac\u0131; \u015firket performans\u0131n\u0131, rand\u0131man\u0131, kaliteyi ve \u00fcretimi art\u0131rmakt\u0131r.\u00a0\u00a0<\/span><\/p>\n

Benchmarking Kavram\u0131 Ne Zaman Ortaya \u00c7\u0131kt\u0131?<\/h2>\n

Bu noktada genel bir bilgi vermeden \u00f6nce, Benchmarking kavram\u0131n\u0131n tarihine de de\u011finmemiz gerekiyor. Benchmarking y\u00f6ntemi, ilk olarak 1980\u2019lerin ba\u015f\u0131nda\u00a0<\/span>Xerox i\u015fletmesi taraf\u0131ndan uygulanm\u0131\u015ft\u0131r. Xerox’un bu y\u00f6ntemi kullanmas\u0131ndaki temel ama\u00e7, di\u011fer Japon i\u015fletmelerinin fark\u0131n\u0131 \u00f6\u011frenebilmektir. Bu do\u011frultuda Xerox, 1979 y\u0131l\u0131nda rakiplerinin \u00fcretmi\u015f oldu\u011fu fotokopi makinelerinin par\u00e7alar\u0131n\u0131 s\u00f6kerek, detayl\u0131 bir inceleme ba\u015flatm\u0131\u015ft\u0131r.<\/p>\n

Mercek alt\u0131na ald\u0131\u011f\u0131 bu par\u00e7alar\u0131n fiziksel bile\u015fimlerini de\u011ferlendiren Xerox,\u00a0<\/span>\u00fcretim maliyetlerini\u00a0<\/span>de g\u00f6z \u00f6n\u00fcnde bulundurmu\u015f ve bu \u00fcr\u00fcnlerin nas\u0131l daha az maliyetlerle \u00fcretildi\u011fini anlayabilmek ad\u0131na b\u00fct\u00fcn fakt\u00f6rleri enine boyuna incelemi\u015ftir. Akabinde gerekli bilgilere ula\u015fan firma, elde etti\u011fi verileri kendi \u00fcretim s\u00fcrecine adapte etmi\u015ftir. Bilhassa 1980\u2019li y\u0131llardan sonra iyice yayg\u0131nla\u015fmaya ba\u015flayan benchmarking y\u00f6ntemi, g\u00fcn\u00fcm\u00fczde bir\u00e7ok \u015firket taraf\u0131ndan kullan\u0131lmakta ve etkisini her ge\u00e7en g\u00fcn art\u0131rmaktad\u0131r.<\/p>\n

Benchmarking Amac\u0131 Nedir?<\/h2>\n

Benchmarking, bir alanda en iyi olabilmek i\u00e7in hizmetlerinizi, uygulamalar\u0131n\u0131z\u0131 ve \u00fcr\u00fcnlerinizi rakiplere veya end\u00fcstrinin \u00f6nde gelenleriyle birlikte de\u011ferlendirerek, kendinizi geli\u015ftirebilece\u011finiz bir s\u00fcre\u00e7tir.<\/p>\n

Benchmarking uygulamas\u0131n\u0131n ama\u00e7lar\u0131n\u0131 ise \u015fu \u015fekilde s\u0131ralayabiliriz:<\/p>\n

    \n
  • Kurulu\u015fun ama\u00e7 ve hedeflerini belirlemesine yard\u0131mc\u0131 olmak,<\/li>\n
  • Hedefleri ve uygulamalar\u0131 ge\u00e7erli k\u0131lmak,<\/li>\n
  • Hedef ve ama\u00e7lara ula\u015fmak i\u00e7in en iyi uygulamalar\u0131 saptamak,<\/li>\n
  • \u015eirketin\u00a0<\/span>stratejik\u00a0y\u00f6netimi\u00a0<\/span>i\u00e7in verimli i\u00e7erikler\u00a0sa\u011flamak,<\/li>\n
  • \u015eirket k\u00fclt\u00fcr\u00fcn\u00fc de\u011fi\u015ftirmek ya da sa\u011flamla\u015ft\u0131rmak,<\/li>\n
  • \u015eirketin mevcut uygulamalar\u0131 ve rakiplerin uygulamalar\u0131n\u0131 k\u0131yaslayarak eksik noktalar\u0131 belirlemek,<\/li>\n
  • Maliyetleri azaltmak,<\/li>\n
  • Motivasyon ve performans art\u0131rmak.<\/li>\n<\/ul>\n
      <\/ol>\n

      Benchmarking Nas\u0131l Yap\u0131l\u0131r?<\/h2>\n

      K\u0131yaslama y\u00f6ntemi, ilk olarak \u015fu \u015fekilde ba\u015flar. \u0130ki veya daha fazla \u015firket i\u015flem ve \u00e7al\u0131\u015fma y\u00f6ntemlerine y\u00f6nelik bilgilerin payla\u015f\u0131lmas\u0131n\u0131 kar\u015f\u0131l\u0131kl\u0131 anla\u015farak kabul eder. Lakin bu \u015firketlerin sahip oldu\u011fu bilgiyi vermeme bak\u0131m\u0131ndan \u00f6zg\u00fcr olduklar\u0131 unutulmamal\u0131d\u0131r. Ayr\u0131ca birbirlerini rakip olarak da g\u00f6rmeyebilirler.\u00a0 Benchmarking y\u00f6ntemi kapsam\u0131nda bir \u015firket, kendisini ba\u015fka bir \u015firketle kar\u015f\u0131la\u015ft\u0131r\u0131r. Bu k\u0131yaslamadaki as\u0131l ama\u00e7;<\/span><\/p>\n

        \n
      • \u015eirketin hedeflerini yeniden g\u00f6zden ge\u00e7irmek, bu hedeflere ula\u015fmak i\u00e7in en iyi \u00a0uygulamalar\u0131 belirlemek,<\/span><\/li>\n
      • \u015eirket k\u00fclt\u00fcr\u00fcn\u00fc daha \u00fcst seviyelere ta\u015f\u0131mak,<\/span><\/li>\n
      • E\u011fer ihtiya\u00e7 varsa \u015firket k\u00fclt\u00fcr\u00fcn\u00fc tamamen de\u011fi\u015ftirmek,<\/li>\n
      • S\u00f6z konusu hedefleri nas\u0131l hayata ge\u00e7irilebilece\u011fini belirlemek,<\/span><\/li>\n
      • \u015eirket i\u00e7inde var olan iyi uygulamalar\u0131 daha fazla \u00f6ne \u00e7\u0131kararak \u00e7al\u0131\u015fanlar\u0131n motivasyonunu art\u0131rmak,<\/span><\/li>\n
      • Rekabet avantaj\u0131n\u0131 ve buna paralel olarak \u015firket performans\u0131n\u0131 art\u0131rmakt\u0131r.<\/span><\/li>\n<\/ul>\n

        Benchmarking s\u00fcrecinin ba\u015far\u0131l\u0131 bir \u015fekilde sonu\u00e7lanabilmesi i\u00e7in, geli\u015fime a\u00e7\u0131k olmal\u0131 ve yeniyi var olan d\u00fczene entegre etme bak\u0131m\u0131ndan yeterli motivasyona sahip olunmal\u0131d\u0131r.\u00a0 Bununla birlikte k\u0131yaslama yap\u0131lacak \u015firketin, bahsi ge\u00e7en \u015firkete yak\u0131n \u00f6zelliklerde olmas\u0131, bu s\u00fcrecin sa\u011flayaca\u011f\u0131 katk\u0131lar\u0131n maksimum olmas\u0131n\u0131 sa\u011flayacakt\u0131r.\u00a0\u00a0<\/span><\/p>\n

        Benchmarking A\u015famalar\u0131 ve Uygulama Y\u00f6ntemleri<\/h2>\n

        Planlama A\u015famas\u0131<\/h3>\n

        Benchmarking a\u015famalar\u0131ndan ilki olan planlama a\u015famas\u0131nda hedef, \u015firketin eksik oldu\u011fu noktalar\u0131n tespit edilerek bu eksikleri iyile\u015ftirmeye y\u00f6nelik hangi ad\u0131mlar\u0131n at\u0131laca\u011f\u0131n\u0131 ara\u015ft\u0131rmakt\u0131r. Planlama a\u015famas\u0131, bu s\u00fcre\u00e7teki en detayl\u0131 olunmas\u0131 gereken a\u015famalardan biridir.<\/span><\/p>\n

        \u015eirket Se\u00e7imi<\/h3>\n

        Di\u011fer bir a\u015fama olarak \u00f6ne \u00e7\u0131kan \u015firket se\u00e7imi a\u015famas\u0131nda, benchmarking i\u015fleminin yap\u0131laca\u011f\u0131 \u015firket se\u00e7imi yap\u0131l\u0131r. Bu se\u00e7im a\u015famas\u0131nda en \u00f6nemli kriter, kurumun iyi seviyede i\u015fliyor olmas\u0131 ve kar\u015f\u0131la\u015ft\u0131rma yap\u0131lacak \u015firketler aras\u0131ndaki benzerliktir. Akabinde bahsi ge\u00e7en kurumla ileti\u015fime ge\u00e7ilerek i\u015f birli\u011fi yap\u0131l\u0131r.\u00a0<\/span><\/p>\n

        Analiz<\/h3>\n

        K\u0131yaslama yapaca\u011f\u0131n\u0131z \u015firketle anla\u015f\u0131lan \u015feffafl\u0131k \u00e7er\u00e7evesinde gerekli bilgiler payla\u015f\u0131l\u0131r. Elde edilen bilgiler mercek alt\u0131na al\u0131nd\u0131ktan sonra benchmarking analizleri yap\u0131l\u0131r ve raporlar haz\u0131rlan\u0131r. Raporlar tamamlan\u0131r tamamlanmaz, raporda g\u00f6r\u00fclen eksik veya hatal\u0131 noktalar\u0131n \u00e7\u00f6z\u00fcm\u00fcne y\u00f6nelik tavsiyeler sunulur.<\/span><\/p>\n

        Uygulama<\/h3>\n

        Uygulama a\u015famas\u0131, k\u0131yaslama s\u00fcrecinde en \u00e7ok \u00f6ne \u00e7\u0131kan ad\u0131md\u0131r. S\u00fcrecin bu a\u015famas\u0131nda ba\u015far\u0131l\u0131 olmak i\u00e7in sadece y\u00f6neticilerin de\u011fil, ayn\u0131 zamanda b\u00fct\u00fcn \u00e7al\u0131\u015fanlar\u0131n kat\u0131l\u0131m\u0131 gerekmektedir. Ayr\u0131ca k\u0131yaslama s\u00fcrecinin do\u011fru olmas\u0131 ve \u00e7\u0131kan sonu\u00e7lar\u0131n da s\u00f6z konusu \u015firket i\u00e7in uygulanabilir olmas\u0131 gerekir. Bu a\u015famada zamanlama son derece \u00f6nemlidir. \u015eayet yanl\u0131\u015f zamanlama olursa, o ana kadar yap\u0131lan b\u00fct\u00fcn \u00e7al\u0131\u015fma ba\u015far\u0131s\u0131zl\u0131kla sonu\u00e7lanabilir.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

        K\u0131yaslama olarak da bilinen Benchmarking y\u00f6ntemi, \u00f6zellikle de g\u00fcn\u00fcm\u00fczde olduk\u00e7a pop\u00fcler bir kavram haline geldi. Biz de Acw \u0130stanbul Reklam Ajans\u0131 olarak, bug\u00fcnk\u00fc yaz\u0131m\u0131zda Benchmarking (k\u0131yaslama) y\u00f6ntemini mercek alt\u0131na al\u0131yoruz. Benchmarking, yeni ve k\u00f6kl\u00fc pek \u00e7ok \u015firketin, \u00e7al\u0131\u015fma prensiplerini olu\u015fturmak ve takip edebilmek ad\u0131na faydaland\u0131\u011f\u0131 bir y\u00f6ntemdir. Daha k\u0131sa \u015fekilde tan\u0131mlayacak olursak, ki\u015filer veya i\u015fletmeler […]<\/p>\n","protected":false},"author":1,"featured_media":421,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[78],"tags":[],"class_list":["post-419","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-teknoloji"],"yoast_head":"\nBenchmarking (K\u0131yaslama) Nedir? - Bu Blog, ACW \u0130STANBUL REKLAM AJANSI Resmi Yay\u0131n Organ\u0131d\u0131r.<\/title>\n<meta name=\"description\" content=\"K\u0131yaslama olarak da bilinen Benchmarking y\u00f6ntemi, \u015firketlerin \u00e7al\u0131\u015fma prensiplerini olu\u015fturmak ve takip etmek i\u00e7in faydaland\u0131\u011f\u0131 bir y\u00f6ntemdir.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.acwistanbul.com\/blog\/benchmarking-kiyaslama-nedir\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Benchmarking (K\u0131yaslama) Nedir? - Bu Blog, ACW \u0130STANBUL REKLAM AJANSI Resmi Yay\u0131n Organ\u0131d\u0131r.\" \/>\n<meta property=\"og:description\" content=\"K\u0131yaslama olarak da bilinen Benchmarking y\u00f6ntemi, \u015firketlerin \u00e7al\u0131\u015fma prensiplerini olu\u015fturmak ve takip etmek i\u00e7in faydaland\u0131\u011f\u0131 bir y\u00f6ntemdir.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.acwistanbul.com\/blog\/benchmarking-kiyaslama-nedir\/\" \/>\n<meta property=\"og:site_name\" content=\"Bu Blog, ACW \u0130STANBUL REKLAM AJANSI Resmi Yay\u0131n Organ\u0131d\u0131r.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/acw.istanbul.reklam\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-09T15:15:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.acwistanbul.com\/blog\/wp-content\/uploads\/2021\/03\/benchmarking.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"512\" \/>\n\t<meta property=\"og:image:height\" content=\"344\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@acwistanbul\" \/>\n<meta name=\"twitter:site\" content=\"@acwistanbul\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.acwistanbul.com\/blog\/benchmarking-kiyaslama-nedir\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.acwistanbul.com\/blog\/benchmarking-kiyaslama-nedir\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/www.acwistanbul.com\/blog\/#\/schema\/person\/23ebf90b6144ccaf19e58cc9b6e9262b\"},\"headline\":\"Benchmarking (K\u0131yaslama) Nedir?\",\"datePublished\":\"2021-03-09T15:15:22+00:00\",\"dateModified\":\"2021-03-09T15:15:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.acwistanbul.com\/blog\/benchmarking-kiyaslama-nedir\/\"},\"wordCount\":933,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.acwistanbul.com\/blog\/#organization\"},\"articleSection\":[\"Teknoloji\"],\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.acwistanbul.com\/blog\/benchmarking-kiyaslama-nedir\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.acwistanbul.com\/blog\/benchmarking-kiyaslama-nedir\/\",\"url\":\"https:\/\/www.acwistanbul.com\/blog\/benchmarking-kiyaslama-nedir\/\",\"name\":\"Benchmarking (K\u0131yaslama) Nedir? - Bu Blog, ACW \u0130STANBUL REKLAM AJANSI Resmi Yay\u0131n Organ\u0131d\u0131r.\",\"isPartOf\":{\"@id\":\"https:\/\/www.acwistanbul.com\/blog\/#website\"},\"datePublished\":\"2021-03-09T15:15:22+00:00\",\"dateModified\":\"2021-03-09T15:15:22+00:00\",\"description\":\"K\u0131yaslama olarak da bilinen Benchmarking y\u00f6ntemi, \u015firketlerin \u00e7al\u0131\u015fma prensiplerini olu\u015fturmak ve takip etmek i\u00e7in faydaland\u0131\u011f\u0131 bir y\u00f6ntemdir.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.acwistanbul.com\/blog\/benchmarking-kiyaslama-nedir\/#breadcrumb\"},\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.acwistanbul.com\/blog\/benchmarking-kiyaslama-nedir\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.acwistanbul.com\/blog\/benchmarking-kiyaslama-nedir\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Anasayfa\",\"item\":\"https:\/\/www.acwistanbul.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Benchmarking (K\u0131yaslama) Nedir?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.acwistanbul.com\/blog\/#website\",\"url\":\"https:\/\/www.acwistanbul.com\/blog\/\",\"name\":\"Blog | Reklam Ajans\u0131\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.acwistanbul.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.acwistanbul.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"tr\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.acwistanbul.com\/blog\/#organization\",\"name\":\"Blog | Reklam Ajans\u0131\",\"url\":\"https:\/\/www.acwistanbul.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\/\/www.acwistanbul.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.acwistanbul.com\/blog\/wp-content\/uploads\/2018\/06\/cropped-logo-transparent-1.png\",\"contentUrl\":\"https:\/\/www.acwistanbul.com\/blog\/wp-content\/uploads\/2018\/06\/cropped-logo-transparent-1.png\",\"width\":168,\"height\":56,\"caption\":\"Blog | Reklam Ajans\u0131\"},\"image\":{\"@id\":\"https:\/\/www.acwistanbul.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/acw.istanbul.reklam\/\",\"https:\/\/twitter.com\/acwistanbul\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.acwistanbul.com\/blog\/#\/schema\/person\/23ebf90b6144ccaf19e58cc9b6e9262b\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\/\/www.acwistanbul.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.acwistanbul.com\/blog\/wp-content\/uploads\/2018\/09\/web-yaziliminin-ozellikleri-150x150.jpg\",\"contentUrl\":\"https:\/\/www.acwistanbul.com\/blog\/wp-content\/uploads\/2018\/09\/web-yaziliminin-ozellikleri-150x150.jpg\",\"caption\":\"admin\"},\"url\":\"https:\/\/www.acwistanbul.com\/blog\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Benchmarking (K\u0131yaslama) Nedir? - Bu Blog, ACW \u0130STANBUL REKLAM AJANSI Resmi Yay\u0131n Organ\u0131d\u0131r.","description":"K\u0131yaslama olarak da bilinen Benchmarking y\u00f6ntemi, \u015firketlerin \u00e7al\u0131\u015fma prensiplerini olu\u015fturmak ve takip etmek i\u00e7in faydaland\u0131\u011f\u0131 bir y\u00f6ntemdir.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.acwistanbul.com\/blog\/benchmarking-kiyaslama-nedir\/","og_locale":"tr_TR","og_type":"article","og_title":"Benchmarking (K\u0131yaslama) Nedir? - Bu Blog, ACW \u0130STANBUL REKLAM AJANSI Resmi Yay\u0131n Organ\u0131d\u0131r.","og_description":"K\u0131yaslama olarak da bilinen Benchmarking y\u00f6ntemi, \u015firketlerin \u00e7al\u0131\u015fma prensiplerini olu\u015fturmak ve takip etmek i\u00e7in faydaland\u0131\u011f\u0131 bir y\u00f6ntemdir.","og_url":"https:\/\/www.acwistanbul.com\/blog\/benchmarking-kiyaslama-nedir\/","og_site_name":"Bu Blog, ACW \u0130STANBUL REKLAM AJANSI Resmi Yay\u0131n Organ\u0131d\u0131r.","article_publisher":"https:\/\/www.facebook.com\/acw.istanbul.reklam\/","article_published_time":"2021-03-09T15:15:22+00:00","og_image":[{"width":512,"height":344,"url":"https:\/\/www.acwistanbul.com\/blog\/wp-content\/uploads\/2021\/03\/benchmarking.jpg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_creator":"@acwistanbul","twitter_site":"@acwistanbul","twitter_misc":{"Yazan:":"admin","Tahmini okuma s\u00fcresi":"3 dakika"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.acwistanbul.com\/blog\/benchmarking-kiyaslama-nedir\/#article","isPartOf":{"@id":"https:\/\/www.acwistanbul.com\/blog\/benchmarking-kiyaslama-nedir\/"},"author":{"name":"admin","@id":"https:\/\/www.acwistanbul.com\/blog\/#\/schema\/person\/23ebf90b6144ccaf19e58cc9b6e9262b"},"headline":"Benchmarking (K\u0131yaslama) Nedir?","datePublished":"2021-03-09T15:15:22+00:00","dateModified":"2021-03-09T15:15:22+00:00","mainEntityOfPage":{"@id":"https:\/\/www.acwistanbul.com\/blog\/benchmarking-kiyaslama-nedir\/"},"wordCount":933,"commentCount":0,"publisher":{"@id":"https:\/\/www.acwistanbul.com\/blog\/#organization"},"articleSection":["Teknoloji"],"inLanguage":"tr","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.acwistanbul.com\/blog\/benchmarking-kiyaslama-nedir\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.acwistanbul.com\/blog\/benchmarking-kiyaslama-nedir\/","url":"https:\/\/www.acwistanbul.com\/blog\/benchmarking-kiyaslama-nedir\/","name":"Benchmarking (K\u0131yaslama) Nedir? - Bu Blog, ACW \u0130STANBUL REKLAM AJANSI Resmi Yay\u0131n Organ\u0131d\u0131r.","isPartOf":{"@id":"https:\/\/www.acwistanbul.com\/blog\/#website"},"datePublished":"2021-03-09T15:15:22+00:00","dateModified":"2021-03-09T15:15:22+00:00","description":"K\u0131yaslama olarak da bilinen Benchmarking y\u00f6ntemi, \u015firketlerin \u00e7al\u0131\u015fma prensiplerini olu\u015fturmak ve takip etmek i\u00e7in faydaland\u0131\u011f\u0131 bir y\u00f6ntemdir.","breadcrumb":{"@id":"https:\/\/www.acwistanbul.com\/blog\/benchmarking-kiyaslama-nedir\/#breadcrumb"},"inLanguage":"tr","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.acwistanbul.com\/blog\/benchmarking-kiyaslama-nedir\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.acwistanbul.com\/blog\/benchmarking-kiyaslama-nedir\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Anasayfa","item":"https:\/\/www.acwistanbul.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Benchmarking (K\u0131yaslama) Nedir?"}]},{"@type":"WebSite","@id":"https:\/\/www.acwistanbul.com\/blog\/#website","url":"https:\/\/www.acwistanbul.com\/blog\/","name":"Blog | Reklam Ajans\u0131","description":"","publisher":{"@id":"https:\/\/www.acwistanbul.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.acwistanbul.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"tr"},{"@type":"Organization","@id":"https:\/\/www.acwistanbul.com\/blog\/#organization","name":"Blog | Reklam Ajans\u0131","url":"https:\/\/www.acwistanbul.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/www.acwistanbul.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.acwistanbul.com\/blog\/wp-content\/uploads\/2018\/06\/cropped-logo-transparent-1.png","contentUrl":"https:\/\/www.acwistanbul.com\/blog\/wp-content\/uploads\/2018\/06\/cropped-logo-transparent-1.png","width":168,"height":56,"caption":"Blog | Reklam Ajans\u0131"},"image":{"@id":"https:\/\/www.acwistanbul.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/acw.istanbul.reklam\/","https:\/\/twitter.com\/acwistanbul"]},{"@type":"Person","@id":"https:\/\/www.acwistanbul.com\/blog\/#\/schema\/person\/23ebf90b6144ccaf19e58cc9b6e9262b","name":"admin","image":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/www.acwistanbul.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/www.acwistanbul.com\/blog\/wp-content\/uploads\/2018\/09\/web-yaziliminin-ozellikleri-150x150.jpg","contentUrl":"https:\/\/www.acwistanbul.com\/blog\/wp-content\/uploads\/2018\/09\/web-yaziliminin-ozellikleri-150x150.jpg","caption":"admin"},"url":"https:\/\/www.acwistanbul.com\/blog\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.acwistanbul.com\/blog\/wp-json\/wp\/v2\/posts\/419","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.acwistanbul.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.acwistanbul.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.acwistanbul.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.acwistanbul.com\/blog\/wp-json\/wp\/v2\/comments?post=419"}],"version-history":[{"count":5,"href":"https:\/\/www.acwistanbul.com\/blog\/wp-json\/wp\/v2\/posts\/419\/revisions"}],"predecessor-version":[{"id":428,"href":"https:\/\/www.acwistanbul.com\/blog\/wp-json\/wp\/v2\/posts\/419\/revisions\/428"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.acwistanbul.com\/blog\/wp-json\/wp\/v2\/media\/421"}],"wp:attachment":[{"href":"https:\/\/www.acwistanbul.com\/blog\/wp-json\/wp\/v2\/media?parent=419"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.acwistanbul.com\/blog\/wp-json\/wp\/v2\/categories?post=419"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.acwistanbul.com\/blog\/wp-json\/wp\/v2\/tags?post=419"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}