{"id":235,"date":"2019-03-04T11:54:56","date_gmt":"2019-03-04T08:54:56","guid":{"rendered":"https:\/\/www.acwistanbul.com\/blog\/?p=235"},"modified":"2026-03-16T10:53:57","modified_gmt":"2026-03-16T07:53:57","slug":"reklam-ajansi-ne-is-yapar","status":"publish","type":"post","link":"https:\/\/www.acwistanbul.com\/blog\/reklam-ajansi-ne-is-yapar\/","title":{"rendered":"Reklam Ajans\u0131 Ne \u0130\u015f Yapar?"},"content":{"rendered":"<p>Reklamc\u0131l\u0131k k\u00fcresel d\u00fcnyada iki y\u00fczy\u0131l kadar var olan bir sekt\u00f6rd\u00fcr lakin bunca y\u0131ld\u0131r sekt\u00f6r\u00fcn varl\u0131k g\u00f6stermesine ra\u011fmen <a href=\"https:\/\/www.acwistanbul.com\/\"><strong>reklam ajans\u0131<\/strong><\/a> ve reklamc\u0131l\u0131k hakk\u0131nda pek \u00e7ok bilgi kirlili\u011fi mevcut. Daha \u00e7ok reklam gere\u00e7leri \u00fcreten \u015firketler veya matbaalar dahil kendilerini reklam ajans\u0131 olarak tan\u0131t\u0131r hale gelmi\u015ftir. Fakat ger\u00e7ek anlam\u0131yla reklam ajansl\u0131\u011f\u0131 yaln\u0131zca reklam gere\u00e7leri \u00fcretip onlar\u0131 basmaktan ibaret de\u011fildir daha \u00e7ok kapsaml\u0131 bir aland\u0131r.<\/p>\n<p><a href=\"https:\/\/www.acwistanbul.com\/\">Reklam ajans\u0131<\/a> bir \u015firketin ya da bir markan\u0131n tan\u0131nm\u0131\u015fl\u0131\u011f\u0131n\u0131 ve gelir oran\u0131n\u0131 art\u0131rmak i\u00e7in yap\u0131lan projelerdeki \u00e7ok \u00f6nemli i\u015f ortakl\u0131\u011f\u0131d\u0131r. Reklam ajans\u0131 gerekti\u011fi zaman \u00f6n pazar incelemelerinden, sonu\u00e7 raporu tutmas\u0131na kadar ge\u00e7en t\u00fcm s\u00fcreci denetleyerek markan\u0131n b\u00fcy\u00fcme oran\u0131na katk\u0131 da bulunur.<\/p>\n<h2>Reklam ajanslar\u0131n\u0131n 4 temel hizmeti vard\u0131r;<\/h2>\n<ul>\n<li>Pazarlama a\u011f\u0131 konusunda m\u00fc\u015fterilerine tavsiyede bulunmas\u0131,<\/li>\n<li>Haberle\u015fme konusunda m\u00fc\u015fterilerine bilgi vermek ve onlara tavsiyeler bulmak,<\/li>\n<li>Reklamlar\u0131n internet, afi\u015f, radyo, sinema ve televizyon gibi kitlelere hitap eden medya kurulu\u015flar\u0131yla yay\u0131lmas\u0131n\u0131 sa\u011flamak.<\/li>\n<li>M\u00fc\u015fterileri ad\u0131na reklam projelerini yay\u0131nlayacak olan medya organlar\u0131yla uygun ve cazip fiyatlarda pazarl\u0131k sa\u011flanmas\u0131 ve anla\u015fmaya var\u0131lmas\u0131.<\/li>\n<\/ul>\n<h3>Reklam Ajanslar\u0131 \u0130\u00e7in Bilinmesi Gerekenler<\/h3>\n<p>Reklam ajanslar\u0131n\u0131n ayr\u0131nt\u0131l\u0131 i\u015f tarifine ge\u00e7meden \u00f6nce, reklam ajanslar\u0131n\u0131n tarifi yap\u0131l\u0131rken dikkat edilmesi gereken birtak\u0131m \u00f6nemli ana s\u0131rlardan konu\u015fal\u0131m. \u00d6ncelikle reklam ajanslar\u0131 \u015firket ve \u015firketlerin hedefledi\u011fi potansiyel m\u00fc\u015fteriler aras\u0131nda arac\u0131 g\u00f6revi \u00fcstlenen kurumlard\u0131r. Reklam ajanslar\u0131n\u0131n yay\u0131n veya medya kurulu\u015flar\u0131ndan ba\u011f\u0131ms\u0131z olarak \u00e7al\u0131\u015fma g\u00f6stermesi daha ba\u015far\u0131l\u0131 sonu\u00e7lar\u0131n ortaya \u00e7\u0131kmas\u0131n\u0131 sa\u011flayacakt\u0131r. Ayr\u0131ca reklam ajanslar\u0131 kendi kadrolar\u0131n\u0131 olu\u015ftururken \u00e7ok se\u00e7ici davranmal\u0131d\u0131r. Reklam ajanslar\u0131 yapaca\u011f\u0131 projelerle m\u00fc\u015fterilerinin i\u015flerini do\u011frudan tesir edece\u011fi i\u00e7in her kademesinde kararlar\u0131n dikkatli ve profesyonel uzmanlar taraf\u0131ndan al\u0131nmas\u0131 gerekir.<\/p>\n<h3>Reklam Ajanslar\u0131n\u0131n \u0130\u015f Tan\u0131m\u0131<\/h3>\n<p><strong>Reklam ajanslar\u0131n\u0131n<\/strong> i\u015f tarifi umumi olarak anlatacak olursak; reklam ajans\u0131 \u015firketlerin kullanacak olduklar\u0131 haberle\u015fme a\u011f\u0131 tekniklerinin belirlenmesinden ba\u015flayarak \u015firketler ad\u0131na \u00f6zg\u00fcn tasar\u0131mlar \u00fcreterek bu dizaynlar\u0131n i\u015fleyi\u015fini sa\u011flayan kurulu\u015flard\u0131r. <strong>Reklam ajanslar\u0131n\u0131n<\/strong> \u00e7al\u0131\u015fmalar\u0131, \u015firket profillerinin ve \u015firketlerin mali alt yap\u0131s\u0131n\u0131n olu\u015fumundan ba\u015flayarak, \u00e7e\u015fitli dizaynlar\u0131n olu\u015fturulmas\u0131n\u0131 temin etmek ve bu dizaynlar\u0131n yay\u0131nlanacak tan\u0131t\u0131m kanallar\u0131n\u0131 kontrol etmektir.<\/p>\n<h3>Reklam Ajanslar\u0131n\u0131n S\u00fcre\u00e7leri<\/h3>\n<p>Verece\u011finiz i\u015fe g\u00f6re reklam ajanslar\u0131n\u0131n kapasiteleri ve b\u00fcy\u00fckl\u00fckleri olduk\u00e7a \u00e7ok \u00f6nemli etkendir. \u00d6rne\u011fin; yerel reklam ajanslar\u0131 ulusal kitlelere ula\u015famaz sadece bulundu\u011funuz b\u00f6lgedeki kitlelere ula\u015fabilir. Verece\u011finiz b\u00fcy\u00fck reklam i\u015flerini kapasitesi ve b\u00fcy\u00fckl\u00fc\u011f\u00fc y\u00fcksek olan reklam ajanslar\u0131na verirseniz daha fazla kitlelere ula\u015f\u0131rs\u0131n\u0131z ve \u015firketinizin \u00fcr\u00fcnleri i\u00e7in bir tan\u0131t\u0131m dizayn\u0131 haz\u0131rlanmadan \u00f6nce geni\u015f \u00e7apl\u0131 \u00f6n pazar incelemesi yap\u0131l\u0131r ve birtak\u0131m denetimler sa\u011flan\u0131r. K\u00fc\u00e7\u00fck b\u00fct\u00e7eli reklam ajanslar\u0131 verece\u011finiz b\u00fcy\u00fck i\u015fleri kar\u015f\u0131lamayabilir. B\u00fcy\u00fck reklam ajans\u0131 \u00fcr\u00fcn\u00fcn pazardaki konumunu ve do\u011fru hedef kitlesi belirlemek i\u00e7in anketler, piyasay\u0131 ara\u015ft\u0131rma ve \u015firketlerin raporuna kadar pek \u00e7ok farkl\u0131 kaynaklardan yararlan\u0131r. Elde edilen verilere g\u00f6re reklam ajans\u0131 m\u00fc\u015fterileri i\u00e7in stratejik \u00e7al\u0131\u015fmalarda bulunur ve m\u00fc\u015fterilerine bilgi verirler.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Reklamc\u0131l\u0131k k\u00fcresel d\u00fcnyada iki y\u00fczy\u0131l kadar var olan bir sekt\u00f6rd\u00fcr lakin bunca y\u0131ld\u0131r sekt\u00f6r\u00fcn varl\u0131k g\u00f6stermesine ra\u011fmen reklam ajans\u0131 ve reklamc\u0131l\u0131k hakk\u0131nda pek \u00e7ok bilgi kirlili\u011fi mevcut. Daha \u00e7ok reklam gere\u00e7leri \u00fcreten \u015firketler veya matbaalar dahil kendilerini reklam ajans\u0131 olarak tan\u0131t\u0131r hale gelmi\u015ftir. Fakat ger\u00e7ek anlam\u0131yla reklam ajansl\u0131\u011f\u0131 yaln\u0131zca reklam gere\u00e7leri \u00fcretip onlar\u0131 basmaktan ibaret [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":112,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[463],"tags":[],"class_list":["post-235","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reklam-ajansi"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Reklam Ajans\u0131 Ne \u0130\u015f Yapar? - Bu Blog, ACW \u0130STANBUL REKLAM AJANSI Resmi Yay\u0131n Organ\u0131d\u0131r.<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.acwistanbul.com\/blog\/reklam-ajansi-ne-is-yapar\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reklam Ajans\u0131 Ne \u0130\u015f Yapar? - Bu Blog, ACW \u0130STANBUL REKLAM AJANSI Resmi Yay\u0131n Organ\u0131d\u0131r.\" \/>\n<meta property=\"og:description\" content=\"Reklamc\u0131l\u0131k k\u00fcresel d\u00fcnyada iki y\u00fczy\u0131l kadar var olan bir sekt\u00f6rd\u00fcr lakin bunca y\u0131ld\u0131r sekt\u00f6r\u00fcn varl\u0131k g\u00f6stermesine ra\u011fmen reklam ajans\u0131 ve reklamc\u0131l\u0131k hakk\u0131nda pek \u00e7ok bilgi kirlili\u011fi mevcut. Daha \u00e7ok reklam gere\u00e7leri \u00fcreten \u015firketler veya matbaalar dahil kendilerini reklam ajans\u0131 olarak tan\u0131t\u0131r hale gelmi\u015ftir. 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