{"id":222,"date":"2019-02-25T13:12:54","date_gmt":"2019-02-25T10:12:54","guid":{"rendered":"https:\/\/www.acwistanbul.com\/blog\/?p=222"},"modified":"2026-03-16T10:54:03","modified_gmt":"2026-03-16T07:54:03","slug":"reklam-ajansi-calisma-asamalari","status":"publish","type":"post","link":"https:\/\/www.acwistanbul.com\/blog\/reklam-ajansi-calisma-asamalari\/","title":{"rendered":"Reklam Ajans\u0131 \u00c7al\u0131\u015fma A\u015famalar\u0131"},"content":{"rendered":"<p><strong><a href=\"https:\/\/www.acwistanbul.com\/\">Reklam ajans\u0131<\/a>,<\/strong> ileti\u015fim tekni\u011fini haz\u0131rlar, etkileyici tasar\u0131mlar olu\u015fturur ve bunlar\u0131n uygulamas\u0131n\u0131 takip eder. Reklam ajanslar\u0131 b\u00fct\u00fcnle\u015fmi\u015f tan\u0131t\u0131m hizmetleri sunan kurumlard\u0131r. \u015eirketin profilini ve mali altyap\u0131s\u0131n\u0131 \u00e7\u0131kartan reklam ajanslar\u0131, kampanya \u00e7al\u0131\u015fmalar\u0131n\u0131 ba\u015flat\u0131r. Bu kampanya \u00e7al\u0131\u015fmalar\u0131 \u00e7o\u011funlukla bilgisayar destekli olarak ger\u00e7ekle\u015fir. Bununla birlikte grafik tasar\u0131mlar, kullan\u0131lacak olan tan\u0131t\u0131m arac\u0131na uygulan\u0131r ve b\u00f6ylelikle yay\u0131nlanacak olan tan\u0131t\u0131m haz\u0131r hale getirilir. Reklam ajans\u0131n\u0131n \u00e7al\u0131\u015fma a\u015famalar\u0131 \u00e7ok merak edilir.<\/p>\n<p>Bahsetti\u011fimiz t\u00fcm a\u015famalar, uzman ki\u015filer taraf\u0131ndan ger\u00e7ekle\u015ftirilir. Reklam ajanslar\u0131n\u0131n amac\u0131 ise markalar\u0131n \u00e7\u0131karlar\u0131 do\u011frultusunda onlara hizmet etmektir. Bir markan\u0131n daha ilk \u00e7\u0131k\u0131\u015f\u0131ndan itibaren takibe ba\u015flar ve o markan\u0131n zirveye \u00e7\u0131kmas\u0131 ad\u0131na \u00e7al\u0131\u015fmalar ba\u015flat\u0131r. Bunun i\u00e7in yarat\u0131c\u0131 tasar\u0131mlar \u00fcretir ve o markay\u0131 farkl\u0131 k\u0131labilecek \u00e7al\u0131\u015fmalar ba\u015flat\u0131r. Ayr\u0131ca reklam ajanslar\u0131 o markan\u0131n g\u00fczel bir \u00e7\u0131k\u0131\u015f sergilemesi i\u00e7in pazar ara\u015ft\u0131rmalar\u0131nda da bulunur.<\/p>\n<p><strong><em>Reklam ajanslar\u0131n\u0131n<\/em><\/strong> baz\u0131lar\u0131 kendilerinde foto\u011fraf ve film \u00e7ekimlerini bar\u0131nd\u0131rmaktad\u0131r. Bununla alakal\u0131 b\u00fcnyelerinde pazarlama ekibi, multimedya hizmetleri, halkla ili\u015fkiler vb. tarz\u0131 b\u00f6l\u00fcmler reklam ajans\u0131na ba\u011fl\u0131 olarak bulabilmektedir. Reklam ajanslar\u0131 bu sekt\u00f6r\u00fcn hangi alanlar\u0131nda \u00e7al\u0131\u015fmaktad\u0131r? diye soracak olursan\u0131z bunun cevab\u0131n\u0131 a\u015fa\u011f\u0131da madde madde yan\u0131tlayaca\u011f\u0131z.<\/p>\n<ul>\n<li>G\u00fcn\u00fczm\u00fczde matbaalarda reklam ajanslar\u0131 gibi \u00e7al\u0131\u015fmalar y\u00fcr\u00fctmektedir. Afi\u015f, dergi, kitap, el ilan\u0131, gazete, insert vb. bask\u0131lar\u0131n\u0131 ger\u00e7ekle\u015ftirmektedirler. Tabiki de bir<a href=\"https:\/\/www.acwistanbul.com\/\"><strong> reklam ajans\u0131 <\/strong><\/a>gibi bunlar\u0131n uygulamas\u0131n\u0131 ger\u00e7ekle\u015ftiremezler.<\/li>\n<li>Ofset bask\u0131 \u00fcst\u00fcnde \u00e7al\u0131\u015fmalarda bulunan reklam ajanslar\u0131: Afi\u015f, katalog, dergi vb. tasar\u0131mlar\u0131 matbaalar\u0131 kullanarak ger\u00e7ekle\u015ftirirler<\/li>\n<li>Promosyon alan\u0131nda faaliyet g\u00f6steren reklam ajanslar\u0131: \u00c7o\u011funlukla firmay\u0131 tan\u0131tmak ad\u0131na, yine promosyon \u00fcr\u00fcn haz\u0131rlay\u0131p, piyasaya da\u011f\u0131t\u0131m\u0131n\u0131 sa\u011flamaktad\u0131r. Bardak, rozet, kalem, ajanda vb. gibi \u00fcr\u00fcnler promosyon \u00fcr\u00fcnlerine \u00f6rnek olabilirler.<\/li>\n<li>A\u00e7\u0131k hava tan\u0131t\u0131m ajanslar\u0131; \u00e7o\u011funlukla dijital bask\u0131 \u00e7e\u015fitlerini kullan\u0131rlar ve dijital ajanslar olarak da adland\u0131r\u0131lmaktad\u0131rlar. Tabela, bilboard, afi\u015f vb. ara\u00e7lar i\u00e7in tasar\u0131m \u00fcretip bunlar\u0131n uygulanmas\u0131na olanak sa\u011flarlar.<\/li>\n<li>\u0130nternet Reklam Ajanslar\u0131; e-mail tan\u0131t\u0131mlar\u0131, t\u0131klama ba\u015f\u0131 maliyet \u00e7al\u0131\u015fmalar\u0131, pop up tan\u0131t\u0131mlar\u0131, banner, i\u00e7erik sponsorluklar\u0131, g\u00f6sterim ba\u015f\u0131na ve sat\u0131\u015f ortakl\u0131klar\u0131 tarz\u0131 b\u00f6l\u00fcmleri kullanarak hizmet vermektedirler.<\/li>\n<\/ul>\n<p>Tabiki de t\u00fcm bu sayd\u0131\u011f\u0131m\u0131z ajanslar kendi alanlar\u0131 do\u011frultusunda \u00e7al\u0131\u015f\u0131p, ba\u015fka mecralar\u0131 kullanmazlar. Bunlar\u0131 bir kenara koyacak olursak, tam entegre reklam ajanslar\u0131 da bulunmaktad\u0131r. Bunlar\u0131n say\u0131s\u0131 bir hayli d\u00fc\u015f\u00fckte olsa yukar\u0131da sayd\u0131\u011f\u0131m\u0131z t\u00fcm alanlar\u0131 tek bir isim alt\u0131nda b\u00fcnyesine kat\u0131p t\u00fcm bu alanlar i\u00e7in hizmet vermektedirler. Bu hususta firmay\u0131 bu i\u015fin i\u00e7ine kar\u0131\u015ft\u0131rmazlar ve bahsetti\u011fimiz t\u00fcm mecralar\u0131 kullanarak, bu sekt\u00f6r\u00fcn her alan\u0131nda hizmet verebilmektedirler.<\/p>\n<p>Bu bi\u00e7imde ger\u00e7ekle\u015ftirilen kapsaml\u0131 kampanyalara \u00f6rnek verecek olursak, akl\u0131m\u0131za ilk olarak se\u00e7im zamanlar\u0131nda, siyasi partilerin tan\u0131t\u0131m kampanyalar\u0131 gelmektedir. Siyasi partiler bu tip tan\u0131t\u0131mlar\u0131 entegre reklam ajanslar\u0131na vermektedirler. \u00c7\u00fcnk\u00fc entegre reklam ajanslar her alanda ve mecrada hizmet verebilmektedir. S\u00f6z konusu olan ajans siyasi partinin istedi\u011fi t\u00fcm mecralarda hizmet veremese de bir ba\u015fka ajansla ortakl\u0131k yap\u0131p bu sorunun hemen \u00fcstesinden gelebilir.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Reklam ajans\u0131, ileti\u015fim tekni\u011fini haz\u0131rlar, etkileyici tasar\u0131mlar olu\u015fturur ve bunlar\u0131n uygulamas\u0131n\u0131 takip eder. Reklam ajanslar\u0131 b\u00fct\u00fcnle\u015fmi\u015f tan\u0131t\u0131m hizmetleri sunan kurumlard\u0131r. \u015eirketin profilini ve mali altyap\u0131s\u0131n\u0131 \u00e7\u0131kartan reklam ajanslar\u0131, kampanya \u00e7al\u0131\u015fmalar\u0131n\u0131 ba\u015flat\u0131r. Bu kampanya \u00e7al\u0131\u015fmalar\u0131 \u00e7o\u011funlukla bilgisayar destekli olarak ger\u00e7ekle\u015fir. Bununla birlikte grafik tasar\u0131mlar, kullan\u0131lacak olan tan\u0131t\u0131m arac\u0131na uygulan\u0131r ve b\u00f6ylelikle yay\u0131nlanacak olan tan\u0131t\u0131m haz\u0131r hale [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":223,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[463],"tags":[],"class_list":["post-222","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reklam-ajansi"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Reklam Ajans\u0131 \u00c7al\u0131\u015fma A\u015famalar\u0131 - Bu Blog, ACW \u0130STANBUL REKLAM AJANSI Resmi Yay\u0131n Organ\u0131d\u0131r.<\/title>\n<meta name=\"description\" content=\"Reklam ajans\u0131 \u00e7al\u0131\u015fma a\u015famalar\u0131, bir\u00e7ok ki\u015fi taraf\u0131ndan merak edilen bir konudur. 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