{"id":201,"date":"2018-09-14T15:30:43","date_gmt":"2018-09-14T12:30:43","guid":{"rendered":"http:\/\/acwistanbul.com\/blog\/?p=201"},"modified":"2026-03-16T10:54:10","modified_gmt":"2026-03-16T07:54:10","slug":"reklam-ajansi-surecleri","status":"publish","type":"post","link":"https:\/\/www.acwistanbul.com\/blog\/reklam-ajansi-surecleri\/","title":{"rendered":"Reklam Ajans\u0131 S\u00fcre\u00e7leri"},"content":{"rendered":"

Reklam Ajans<\/strong>\u0131<\/strong><\/h2>\n

Reklam ajans\u0131<\/strong> <\/a>d\u00fcnya \u00e7ap\u0131nda iki y\u00fcz y\u0131ld\u0131r olan bir sekt\u00f6rd\u00fcr fakat bunca y\u0131ld\u0131r var olmas\u0131na kar\u015f\u0131 reklamc\u0131l\u0131k ve reklam ajanslar\u0131 hakk\u0131nda maalesef ki piyasalarda \u00e7ok bilgi kirlilikleri vard\u0131r. Art\u0131k reklam \u00fcreten i\u015fletmeler ya da matbaalar bile kendilerini ajans olarak adland\u0131r\u0131r hale geldi. Fakat ger\u00e7ek anlamda reklam ajansl\u0131\u011f\u0131 sadece materyal \u00fcretip basmaktan tabii ki \u00e7ok daha kapsam gerektiren bir aland\u0131r.<\/p>\n

Reklam ajanslar\u0131<\/strong> bir \u015firketin veya markan\u0131n bilinirli\u011fini, gerek\u00e7esiyle gelirini art\u0131rmak i\u00e7in yap\u0131lan \u00e7al\u0131\u015fmalardaki en \u00f6nemli i\u015f ortakl\u0131\u011f\u0131d\u0131r. Reklam ajans\u0131<\/strong> gerekti\u011finde \u00f6n pazar ara\u015ft\u0131rmas\u0131ndan, sonu\u00e7 raporlamaya kadar ge\u00e7en b\u00fct\u00fcn s\u00fcreyi kontrol ederek markan\u0131n b\u00fcy\u00fcmesine katk\u0131 sa\u011flar.<\/p>\n

Reklam ajanslar\u0131n\u0131n 4 temel hizmeti vard\u0131r; <\/strong><\/h3>\n

– Pazarlama konusunda m\u00fc\u015fterilerine tavsiye vermek,<\/p>\n

– \u0130leti\u015fim konusunda m\u00fc\u015fterileri bilgilendirmek ve onlara tavsiyelerde e gereksinimlerde bulunmak,<\/p>\n

– Reklamlar\u0131n tv-sinema afi\u015f, radyo ve benzeri gibi kanallar arac\u0131l\u0131\u011f\u0131yla olu\u015fan medya yoluyla yay\u0131lmas\u0131na neden olmak,<\/p>\n

– M\u00fc\u015fterilerin ismine kar\u015f\u0131n reklam \u00e7al\u0131\u015fmalar\u0131n\u0131 yay\u0131mlayacak olan medya kurulu\u015flar\u0131yla uygun bir bi\u00e7imdeki fiyatlarda pazarl\u0131k etmek ve anla\u015fma sa\u011flamak.<\/p>\n

Reklam Ajanslar\u0131 \u0130\u00e7in Bilinmesi Gerekenler<\/strong><\/h3>\n

Reklam ajanslar\u0131n\u0131n farkl\u0131 ve detayl\u0131 i\u015f tan\u0131m\u0131na ge\u00e7meden \u00f6nce, reklam ajans\u0131<\/strong> tan\u0131m\u0131 yap\u0131l\u0131rken dikkate al\u0131nmas\u0131 gereken baz\u0131 \u00f6nemli nitelikler vard\u0131r ve bunlardan \u015f\u00f6yle bahsedelim. \u00d6ncelikle reklam ajanslar\u0131 firmalar ve \u015firketlerin ula\u015fmak istedikleri potansiyel m\u00fc\u015fteriler aras\u0131nda ki g\u00f6rev \u00fcstlenen kurulu\u015flardand\u0131r. Reklam ajans\u0131n\u0131n yay\u0131n-medya unsurlar\u0131ndan ba\u011f\u0131ms\u0131z olarak faaliyet g\u00f6stermesi ortaya daha ba\u015far\u0131l\u0131 i\u015flerin \u00e7\u0131kmas\u0131na neden olmaktad\u0131r. Genellikle reklam ajanslar\u0131n\u0131n kadrolar\u0131 olu\u015fturulurken \u00e7ok temiz davran\u0131lmal\u0131d\u0131r. Reklam ajanslar\u0131 yapt\u0131klar\u0131 \u00e7al\u0131\u015fmalarda m\u00fc\u015fterilerinin i\u015flerini direkt etkileyebilece\u011fi i\u00e7in her a\u015famas\u0131nda kararlar\u0131n \u00e7ok dikkatli bir \u015fekilde ve uzman ki\u015filerce al\u0131nmas\u0131 gerekmektedir.<\/p>\n

Her zaman m\u00fc\u015fteri ismine \u00e7al\u0131\u015f\u0131p, m\u00fc\u015fteri ismime i\u015f yapan reklam ajans\u0131<\/strong><\/a>, ayn\u0131 zamanda reklamlar\u0131n olu\u015fumundan kontrol edilmelerine kadar her a\u00e7\u0131lardan sorumludur.<\/p>\n

Reklam Ajanslar\u0131n\u0131n \u0130\u015f Tan\u0131m\u0131<\/strong><\/h3>\n

Reklam ajanslar\u0131n\u0131n i\u015f tan\u0131m\u0131n\u0131 genel olarak yapacak olursan\u0131z; reklam ajans\u0131 \u015firketlerin kulland\u0131klar\u0131 ileti\u015fim tekniklerinin sa\u011flanmas\u0131ndan ba\u015flayarak, i\u015fletmeler ismine yarat\u0131c\u0131 tasar\u0131mlar\u0131 \u00fcreterek bu tasar\u0131mlar\u0131n uygulanmas\u0131na neden olan b\u00fct\u00fcnle\u015fmi\u015f bir tan\u0131t\u0131m hizmeti sunan kurulu\u015flardand\u0131r. Reklam ajans\u0131n\u0131n i\u015fi, i\u015fletme profilinin ve i\u015fletmelerin malilerden olu\u015fan alt yap\u0131lar\u0131ndan ba\u015flayarak, farkl\u0131 tasar\u0131mlar\u0131n olu\u015fturulmas\u0131n\u0131 sa\u011flamak ve bu tasar\u0131mlar\u0131n yay\u0131mlanacaklar\u0131 tan\u0131t\u0131m arac\u0131na uygulanmas\u0131n\u0131 kontrol etmektedir.<\/p>\n

Reklam ajans\u0131 <\/strong>b\u00fcy\u00fckl\u00fc\u011f\u00fc ve kapasiteleri de \u00fcstlenecekleri i\u015fler i\u00e7in olduk\u00e7a \u00e7ok \u00f6nemli etmenlerdir. B\u00fct\u00fcn reklam ajanslar\u0131n\u0131n her t\u00fcrl\u00fc reklam kampanyalar\u0131n\u0131 y\u00fcr\u00fctemeyece\u011fi bellidir. \u00d6rnek verecek olursak b\u00fcy\u00fck \u00e7apl\u0131 bir i\u015fletmenin reklam i\u015flerini y\u00fcr\u00fctmesi i\u00e7in i\u015flerini yeniden b\u00fcy\u00fck \u00e7apl\u0131 ajanslara vermek istemektedir. Bunun nedeni, b\u00f6yle b\u00fcy\u00fck firmalar\u0131n \u00fcr\u00fcnleri i\u00e7in bir tan\u0131t\u0131m tasar\u0131m\u0131 haz\u0131rlamadan \u00f6nce, geni\u015f \u00e7apl\u0131 bir \u00f6n pazar ara\u015ft\u0131rmas\u0131 yap\u0131lmas\u0131 gerekir b\u00f6ylelikle k\u00fc\u00e7\u00fck b\u00fct\u00e7eli ajanslar i\u00e7in bu \u00e7ok olanakl\u0131 bir durum olmayabilir.<\/p>\n

B\u00fcy\u00fck ajanslar \u00fcr\u00fcn\u00fcn pazardaki yerini ve do\u011fru hedef bireylerini belirlemek ismi ile sokak anketleri ve piyasa ara\u015ft\u0131rma firmalar\u0131n\u0131n raporlar\u0131na kadar birden \u00e7ok farkl\u0131 kaynaktan yararlan\u0131r. Bunlardan elde edilen veriler ajanslar\u0131n stratejik planlama b\u00f6l\u00fcmlerinden ge\u00e7erek belki en \u00f6nemli b\u00f6l\u00fcmlerinden biri olan kreatif tasarlama ekiplerine gelir. Bu ekipler reklam\u0131n ba\u015f kaynaklar\u0131n\u0131 olu\u015fturan metin yaz\u0131lar\u0131n\u0131 ya da sloganlar\u0131n\u0131 haz\u0131rlar bir bi\u00e7imdedir. Bu ekiple birlikte, grafik tasar\u0131m ekibi de reklam\u0131n g\u00f6rsel a\u00e7\u0131dan zenginle\u015ftirilmesini yani fazlala\u015fmas\u0131n\u0131 ve dikkat \u00e7ekici hale getirilmesini sa\u011flamaktad\u0131r. Bu noktadan sonra bir imalata bakar. Bu noktada ortaya tabela, dijital bask\u0131 matbaa ve benzeri gibi imalat \u015firketleri ortaya girerek reklam\u0131n somut malzemelerini olu\u015fturur. Daha sonra bu reklam kampanyalar\u0131ndan elde edilen geri d\u00f6n\u00fc\u015f\u00fcmlerin bir raporunu haz\u0131rlamak reklam ajanslar\u0131n\u0131n bir di\u011fer g\u00f6revlerindendir.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Reklam Ajans\u0131 Reklam ajans\u0131 d\u00fcnya \u00e7ap\u0131nda iki y\u00fcz y\u0131ld\u0131r olan bir sekt\u00f6rd\u00fcr fakat bunca y\u0131ld\u0131r var olmas\u0131na kar\u015f\u0131 reklamc\u0131l\u0131k ve reklam ajanslar\u0131 hakk\u0131nda maalesef ki piyasalarda \u00e7ok bilgi kirlilikleri vard\u0131r. Art\u0131k reklam \u00fcreten i\u015fletmeler ya da matbaalar bile kendilerini ajans olarak adland\u0131r\u0131r hale geldi. Fakat ger\u00e7ek anlamda reklam ajansl\u0131\u011f\u0131 sadece materyal \u00fcretip basmaktan tabii ki […]<\/p>\n","protected":false},"author":2,"featured_media":184,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[463],"tags":[],"class_list":["post-201","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reklam-ajansi"],"yoast_head":"\nReklam Ajans\u0131 S\u00fcre\u00e7leri - Bu Blog, ACW \u0130STANBUL REKLAM AJANSI Resmi Yay\u0131n Organ\u0131d\u0131r.<\/title>\n<meta name=\"description\" content=\"Reklam ajans\u0131, bir \u015firketin veya markan\u0131n bilinirli\u011fini ve gelirini art\u0131rmak i\u00e7in yap\u0131lan \u00e7al\u0131\u015fmalardaki en \u00f6nemli i\u015f orta\u011f\u0131d\u0131r.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.acwistanbul.com\/blog\/reklam-ajansi-surecleri\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reklam Ajans\u0131 S\u00fcre\u00e7leri - 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