{"id":189,"date":"2018-09-10T14:14:47","date_gmt":"2018-09-10T11:14:47","guid":{"rendered":"http:\/\/acwistanbul.com\/blog\/?p=189"},"modified":"2021-03-10T10:27:39","modified_gmt":"2021-03-10T07:27:39","slug":"seo-nedir-nasil-yapilir","status":"publish","type":"post","link":"https:\/\/www.acwistanbul.com\/blog\/seo-nedir-nasil-yapilir\/","title":{"rendered":"SEO Nedir? Nas\u0131l Yap\u0131l\u0131r?"},"content":{"rendered":"<p><strong>SEO<\/strong> i\u015flemleri sayesinde arama motorlar\u0131 web sitelerini daha kolay bir \u015fekilde tarayabilmektedir. Bunun i\u00e7in SEO&#8217;ya ait belli ba\u015fl\u0131 teknik kriterler mevcuttur. <strong>SEO<\/strong>, (Search Engine Optimization) teriminin k\u0131salt\u0131lm\u0131\u015f halidir. Search Engine Optimization kavram\u0131n\u0131n t\u00fcrk\u00e7ede kar\u015f\u0131l\u0131\u011f\u0131 &#8220;arama motoru optimizasyonu&#8221;dur.<\/p>\n<p>SEO&#8217;yu bir web sitesinin iyile\u015ftirilmesi konusunda arama motorlar\u0131 i\u00e7in yap\u0131lan iyile\u015ftirmeler olarak tan\u0131mlayabiliriz. SEO&#8217;nun kullan\u0131lmas\u0131ndaki as\u0131l ama\u00e7 ise web sitesinin de\u011ferini art\u0131rmakt\u0131r. <strong>SEO<\/strong> kullanarak web sitesinin de\u011ferini art\u0131rma ayn\u0131 zamanda o sitenin arama motorunda \u00fcst s\u0131ralara \u00e7\u0131kmas\u0131n\u0131 sa\u011flar. Site \u00fcst s\u0131ralara \u00e7\u0131karsa siteyi ziyaret eden kullan\u0131c\u0131 say\u0131s\u0131 artar ve sitenin sahibinin geliri y\u00fckselir.<\/p>\n<p><strong>SEO<\/strong>, arama motorlar\u0131nda \u00fcst s\u0131rada \u00e7\u0131kmak i\u00e7in yap\u0131lan iyile\u015ftirmeler ve optimizasyonlard\u0131r. <strong>SEO, <\/strong>site i\u00e7i ve site d\u0131\u015f\u0131 olarak ikiye ayr\u0131lmaktad\u0131r. <strong>SEO<\/strong>, arama motorlar\u0131nda \u00fcst s\u0131ralara \u00e7\u0131kmak ad\u0131na yap\u0131lan t\u00fcm iyile\u015ftirmelerin tamam\u0131n\u0131 kapsamaktad\u0131r.<\/p>\n<p><strong>SEO,<\/strong> arama motorlar\u0131nda s\u00f6z konusu sitenin \u00fcst s\u0131ralara \u00e7\u0131kmas\u0131n\u0131 sa\u011flamak ad\u0131na yap\u0131lan \u00e7al\u0131\u015fmalar\u0131n tamam\u0131d\u0131r.<\/p>\n<p>Bu ba\u011flamda SEO&#8217;nun a\u00e7\u0131l\u0131m\u0131n\u0131 kontrol etti\u011fimizde dahi buna y\u00f6nelik oldu\u011funu g\u00f6rebiliyoruz. SEO&#8217;nun a\u00e7\u0131l\u0131m\u0131 &#8220;Arama Motoru Optimizasyonu&#8221; yani arama motorlar\u0131n \u00fcst s\u0131ralara yerle\u015fmek i\u00e7in yap\u0131lan iyile\u015ftirmek hareketleridir. Bu konuda ki ama\u00e7 ise sitenin kullan\u0131c\u0131 kitlesinin say\u0131s\u0131n\u0131 art\u0131rmak ve sitenin i\u00e7erisindeki bilgiyi daha \u00e7ok kullan\u0131c\u0131ya g\u00f6t\u00fcrmektir.<\/p>\n<p>Normalde en kral i\u00e7erikli web sitesi de yapsan\u0131z bu site SEO&#8217;ya uygun de\u011filse belli ba\u015fl\u0131 kullan\u0131c\u0131 kitleniz olmaz. Yani do\u011fal yollar ile kullan\u0131c\u0131 yada ziyaret\u00e7i say\u0131n\u0131z\u0131 artt\u0131rman\u0131z neredeyse imkans\u0131zd\u0131r. <strong>SEO<\/strong>, web sitelerin do\u011fal yollarla ula\u015famayaca\u011f\u0131 web pop\u00fclerli\u011fine, do\u011fal g\u00f6r\u00fcnen y\u00f6ntemler vas\u0131tas\u0131yla bu web pop\u00fclerli\u011fine ula\u015ft\u0131rma sanat\u0131d\u0131r.<\/p>\n<h2><strong>SEO Nas\u0131l Yap\u0131l\u0131r ?<\/strong><\/h2>\n<p>SEO&#8217;ya do\u011fal y\u00f6ntemler kullan\u0131lmamas\u0131na kar\u015f\u0131n do\u011fal pop\u00fclariteye kavu\u015fma sanat\u0131 diyebilirsiniz. Bu pop\u00fclariteye ne kadar do\u011fal yollar ile ula\u015f\u0131l\u0131rsa o ki\u015fi <strong>SEO <\/strong>konusunda bir o kadar uzman demektir.<\/p>\n<p>Pop\u00fclarite olarak bahsetti\u011fimiz olay me\u015fhur olmakt\u0131r. Bildi\u011finiz \u00fczere internet d\u00fcnyas\u0131nda reklam\u0131n\u0131z\u0131 en iyi \u015fekilde yapman\u0131z\u0131n ba\u015fl\u0131ca yolu arama motorunda web sitenizi en \u00fcst s\u0131ralara ta\u015f\u0131makt\u0131r. Bununla birlikte e\u011fer ki sitenizin \u00fcst s\u0131ralara ta\u015f\u0131mak istiyorsan\u0131z sizde bunun i\u00e7in bir reklam yapman\u0131z gerekir. Siteniz i\u00e7in ne kadar \u00e7ok reklam yaparsan\u0131z siteniz arama motorunda o kadar \u00fcst s\u0131raya \u00e7\u0131kar.<\/p>\n<p>Google, bir sitenin pop\u00fcler olmaya ba\u015flad\u0131\u011f\u0131n\u0131, ziyaret\u00e7i say\u0131s\u0131n\u0131n d\u00fczenl bir \u015fekilde artmas\u0131ndan ve site hakk\u0131nda yap\u0131lan bilgilendirme ve link payla\u015f\u0131mlar\u0131ndan anlamaktad\u0131r. Bu bahsetti\u011fimiz payla\u015f\u0131mlar\u0131n say\u0131s\u0131 ne kadar art\u0131\u015f g\u00f6sterirse sitenin de\u011feride bir o kadar artar. Bu art\u0131\u015f konusunda ba\u015far\u0131l\u0131 olursan\u0131z siteniz do\u011fal ve sa\u011flam bir yap\u0131ya kavu\u015fur.<\/p>\n<p>Google, siz site a\u00e7ar a\u00e7maz, o siteyi direkt g\u00f6zlem alt\u0131na al\u0131r ve a\u00e7t\u0131\u011f\u0131n\u0131z sitenin geli\u015fimini yak\u0131ndan takip eder. Bu takip sonucunda Google&#8217;\u0131n siteniz ile alakal\u0131 g\u00f6r\u00fc\u015f\u00fc arama motoru s\u0131ralaman\u0131za direkt olarak yans\u0131r.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SEO i\u015flemleri sayesinde arama motorlar\u0131 web sitelerini daha kolay bir \u015fekilde tarayabilmektedir. Bunun i\u00e7in SEO&#8217;ya ait belli ba\u015fl\u0131 teknik kriterler mevcuttur. SEO, (Search Engine Optimization) teriminin k\u0131salt\u0131lm\u0131\u015f halidir. Search Engine Optimization kavram\u0131n\u0131n t\u00fcrk\u00e7ede kar\u015f\u0131l\u0131\u011f\u0131 &#8220;arama motoru optimizasyonu&#8221;dur. SEO&#8217;yu bir web sitesinin iyile\u015ftirilmesi konusunda arama motorlar\u0131 i\u00e7in yap\u0131lan iyile\u015ftirmeler olarak tan\u0131mlayabiliriz. SEO&#8217;nun kullan\u0131lmas\u0131ndaki as\u0131l ama\u00e7 ise [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":190,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[52],"tags":[],"class_list":["post-189","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SEO Nedir? 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