{"id":183,"date":"2018-09-07T16:22:21","date_gmt":"2018-09-07T13:22:21","guid":{"rendered":"http:\/\/acwistanbul.com\/blog\/?p=183"},"modified":"2026-03-16T10:54:18","modified_gmt":"2026-03-16T07:54:18","slug":"istanbulda-reklam-ajansi","status":"publish","type":"post","link":"https:\/\/www.acwistanbul.com\/blog\/istanbulda-reklam-ajansi\/","title":{"rendered":"\u0130stanbul&#8217;da Reklam Ajans\u0131"},"content":{"rendered":"<p>Reklamc\u0131l\u0131k yakla\u015f\u0131k 200 y\u0131ld\u0131r var olan bir sekt\u00f6rd\u00fcr. Reklamc\u0131l\u0131k sekt\u00f6r\u00fc bu kadar uzun y\u0131llar var olmas\u0131na kar\u015f\u0131n bu sekt\u00f6rle alakal\u0131 piyasada olduk\u00e7a bilgi kirlili\u011fi var. G\u00fcn\u00fcm\u00fczde reklam materyalleri \u00fcreten firmalar veya bu tip matbaalar dahi kendilerini <strong>reklam ajans\u0131<\/strong> olarak nitelendirir oldu. Fakat i\u015fin ger\u00e7e\u011fi reklam ajansl\u0131\u011f\u0131 yaln\u0131zca materyal \u00fcretip basmakla olmamaktad\u0131r. Reklam ajansl\u0131\u011f\u0131n\u0131n \u00e7ok daha kapsaml\u0131 h\u00fcnerleri mevcuttur.<\/p>\n<p><a href=\"http:\/\/acwistanbul.com\/\"><strong>Reklam ajans\u0131<\/strong><\/a>, bir \u015firketin, kurulu\u015fun veya kurumun marka olarak bilinirli\u011fini art\u0131rmaya y\u00f6nelik ad\u0131mlar atar. Bu bilinirlikle beraber firman\u0131n bu ba\u011flamda gelirini art\u0131rmak amac\u0131yla <strong>reklam ajans\u0131<\/strong>, \u00e7e\u015fitli tan\u0131t\u0131mlar yapar. Reklam ajanslar\u0131, \u00f6n pazar ara\u015ft\u0131rmas\u0131ndan tutun, sonu\u00e7 raporlamaya kadar markan\u0131n t\u00fcm s\u00fcrecini kontrol eder. B\u0131 kontroller neticesinde markan\u0131n gelirini art\u0131rmaya y\u00f6nelik giri\u015fimlerde bulunur.<\/p>\n<p><strong>Reklam ajanslar\u0131n\u0131n<\/strong> hizmet konusunda 4 ana hizmeti mevcuttur;<\/p>\n<ul>\n<li>M\u00fc\u015fteriler i\u00e7in reklam \u00e7al\u0131\u015f\u0131malar\u0131n\u0131 yay\u0131nlayacak medya organlar\u0131 ile anla\u015fma sa\u011flayarak, yay\u0131nlanacak reklam\u0131 uygun fiyata getirmeye \u00e7al\u0131\u015f\u0131r bu ba\u011flamda anla\u015fma sa\u011flamak<\/li>\n<li>Pazarlama konusunda m\u00fc\u015fterilerine tavsiye vermek<\/li>\n<li>Reklamlar\u0131n radya, afi\u015f, televizyon ve sinema gibi kanallar arac\u0131l\u0131\u011f\u0131yla tan\u0131t\u0131ma \u00f6n ayak olmak<\/li>\n<li>\u0130leti\u015fim ad\u0131na m\u00fc\u015fterilerine bilgi vermek ve onlara bu y\u00f6nde tavsiyelerde bulunmak<\/li>\n<\/ul>\n<h2><strong>Reklam Ajanslar\u0131 \u0130\u00e7in Bilinmesi Gerekenler<\/strong><\/h2>\n<p>Reklam ajanslar\u0131n\u0131n detayl\u0131 olarak i\u015f tan\u0131m\u0131n\u0131 yapmadan \u00f6nce\u00a0 reklam ajanslar\u0131 ile ilgili baz\u0131 bilinmesi gereken hususlar mevcuttur. Bu ba\u011flamda reklam ajanslar\u0131, firmalar\u0131n ula\u015fmak istedi\u011fi potansiyel kitle ile firma aras\u0131nda adeta bir k\u00f6pr\u00fc g\u00f6revi g\u00f6r\u00fcr. Firmalar reklam ajanslar\u0131n\u0131 kullanarak ula\u015fmak istedi\u011fi potansiyel kitleye ula\u015fm\u0131\u015f olur. Reklam ajanslar\u0131n\u0131n medya-yay\u0131n organlar\u0131ndan ba\u011f\u0131ms\u0131z bir \u015fekilde faaliyet g\u00f6stermesi ortaya daha g\u00fczel bir i\u015f \u00e7\u0131kmas\u0131n\u0131 sa\u011flamaktad\u0131r. Bununla birlikte reklam ajanslar\u0131 kadrola\u015f\u0131rken olduk\u00e7a dikkatli davranmal\u0131d\u0131r. \u00c7\u00fcnk\u00fc reklam ajanslar\u0131 yapt\u0131klar\u0131 i\u015fle m\u00fc\u015fterileri direkt olarak etkiler. Bu nedenle i\u015fin her a\u015famas\u0131nda dikkatli bir \u015fekilde karar verilmeli ve i\u015fe uzman ki\u015filer al\u0131nmal\u0131d\u0131r.<\/p>\n<p><em>Reklam ajanslar\u0131<\/em> s\u00fcrekli olarak m\u00fc\u015fteri ad\u0131na \u00e7al\u0131\u015f\u0131p yine m\u00fc\u015fteri ad\u0131na i\u015f yapmaktad\u0131r. Bu s\u00fcre\u00e7te ise reklam ajanslar\u0131, reklam olu\u015fumlar\u0131n\u0131n her a\u015famas\u0131ndan sorumludur.<\/p>\n<h3><strong>Reklam Ajanslar\u0131n\u0131n \u0130\u015f Tan\u0131m\u0131<\/strong><\/h3>\n<p><strong>Reklam ajanslar\u0131<\/strong> firmalar ad\u0131na yarat\u0131c\u0131 tasar\u0131mlar \u00fcretip bu tasar\u0131mlar\u0131n uygulanmas\u0131n\u0131 sa\u011flayan arac\u0131 bir kurumdur. Reklam ajanslar\u0131 bu yarat\u0131c\u0131 tasar\u0131mlar\u0131, firman\u0131n kullanmak istedi\u011fi ileti\u015fim tekniklerini saptayarak ortaya koyar. <a href=\"http:\/\/acwistanbul.com\/\"><strong>Reklam ajanslar\u0131<\/strong><\/a>, \u00e7al\u0131\u015ft\u0131klar\u0131 firman\u0131n profilini ve analizini yapar. Sonras\u0131nda bu konu ile alakal\u0131 \u00e7al\u0131\u015fmalara ba\u015flar. Bunun i\u00e7in \u00f6ncelikli ama\u00e7 ise firmay\u0131 istenen kitleye tan\u0131tmak ve bu ba\u011flamda firman\u0131n gelirlerine katk\u0131da bulunmakt\u0131r. Bunun i\u00e7in reklam ajanslar\u0131n\u0131n \u00e7e\u015fitli y\u00f6ntemleri mevcuttur. G\u00fczel bir tan\u0131t\u0131m i\u00e7in reklam ajanslar\u0131 \u00e7e\u015fitli ve birbirinden \u015f\u0131k tasar\u0131mlar ortaya koyabilir.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Reklamc\u0131l\u0131k yakla\u015f\u0131k 200 y\u0131ld\u0131r var olan bir sekt\u00f6rd\u00fcr. Reklamc\u0131l\u0131k sekt\u00f6r\u00fc bu kadar uzun y\u0131llar var olmas\u0131na kar\u015f\u0131n bu sekt\u00f6rle alakal\u0131 piyasada olduk\u00e7a bilgi kirlili\u011fi var. G\u00fcn\u00fcm\u00fczde reklam materyalleri \u00fcreten firmalar veya bu tip matbaalar dahi kendilerini reklam ajans\u0131 olarak nitelendirir oldu. Fakat i\u015fin ger\u00e7e\u011fi reklam ajansl\u0131\u011f\u0131 yaln\u0131zca materyal \u00fcretip basmakla olmamaktad\u0131r. Reklam ajansl\u0131\u011f\u0131n\u0131n \u00e7ok daha [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":184,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[463],"tags":[],"class_list":["post-183","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reklam-ajansi"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u0130stanbul&#039;da Reklam Ajans\u0131 - Bu Blog, ACW \u0130STANBUL REKLAM AJANSI Resmi Yay\u0131n Organ\u0131d\u0131r.<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.acwistanbul.com\/blog\/istanbulda-reklam-ajansi\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0130stanbul&#039;da Reklam Ajans\u0131 - Bu Blog, ACW \u0130STANBUL REKLAM AJANSI Resmi Yay\u0131n Organ\u0131d\u0131r.\" \/>\n<meta property=\"og:description\" content=\"Reklamc\u0131l\u0131k yakla\u015f\u0131k 200 y\u0131ld\u0131r var olan bir sekt\u00f6rd\u00fcr. Reklamc\u0131l\u0131k sekt\u00f6r\u00fc bu kadar uzun y\u0131llar var olmas\u0131na kar\u015f\u0131n bu sekt\u00f6rle alakal\u0131 piyasada olduk\u00e7a bilgi kirlili\u011fi var. G\u00fcn\u00fcm\u00fczde reklam materyalleri \u00fcreten firmalar veya bu tip matbaalar dahi kendilerini reklam ajans\u0131 olarak nitelendirir oldu. Fakat i\u015fin ger\u00e7e\u011fi reklam ajansl\u0131\u011f\u0131 yaln\u0131zca materyal \u00fcretip basmakla olmamaktad\u0131r. 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Reklamc\u0131l\u0131k sekt\u00f6r\u00fc bu kadar uzun y\u0131llar var olmas\u0131na kar\u015f\u0131n bu sekt\u00f6rle alakal\u0131 piyasada olduk\u00e7a bilgi kirlili\u011fi var. G\u00fcn\u00fcm\u00fczde reklam materyalleri \u00fcreten firmalar veya bu tip matbaalar dahi kendilerini reklam ajans\u0131 olarak nitelendirir oldu. Fakat i\u015fin ger\u00e7e\u011fi reklam ajansl\u0131\u011f\u0131 yaln\u0131zca materyal \u00fcretip basmakla olmamaktad\u0131r. 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